The Challenge:
Tasty Pizza was falling out of love with virtual brands. They had been working with a competitor of Sessions’, but the brands they had provided were drastically losing sales week on week. With a big chef team on the payroll, Tasty Pizza were wondering how they were going to keep their dark kitchen afloat.
Sessions’ Solution:
We approached Tasty Pizza last summer with SoBe Burger, an authentic, founder-led brand. Ever since its launch, SoBe Burger alone has made Tasty Pizza consistent sales figures of £5k per week, and has never seen a drop. We’ve proven to Tasty Pizza that an authentic brand, versus a virtual brand developed in a marketing suite, can build a loyal customer base that want to come back for more, consistently.
