The food industry is constantly evolving, with customers expecting new trends almost overnight, while kitchen operators face the challenge of rising costs of living. As a result, more customers are choosing to stay at home and order food delivery, presenting a significant opportunity for kitchen operators to increase revenue by licensing delivery-only brands, also known as virtual brands.

In simple terms, virtual brands operate entirely online, without any physical presence. But why should you consider them?

Diversify your menu

Firstly, virtual brands give you the chance to diversify your menu, offering a new cuisine type that targets a different demographic, daypart, or price point than your existing menu. By experimenting with new menu items, you can create a unique selling point that appeals to a specific set of customers. For instance, if you run a pizza restaurant, starting a virtual brand that offers burgers could attract a whole new customer base.

Maximise your kitchen space

Secondly, if your restaurant has extra kitchen space, a virtual brand can help you maximize it. By using the same kitchen equipment and staff, you can offer a completely different menu without needing additional resources. This means you can generate more revenue from the same kitchen space, reducing the need to invest in expensive new equipment or hiring more staff.

Get ahead of your competition

Thirdly, virtual brands give you the chance to get ahead of the competition. With the best brands coming to your area whether you take them or not, it makes sense to seize the opportunity and start your own virtual brand. That way, you can ensure that you get the revenue rather than letting a rival restaurant take it from you.

Tap into support through partnership

Finally, partnering with virtual brand companies can give you access to knowhow and support to improve your overall sales. These companies offer training and support not only on how to run their brand but also on how you can enhance your existing operations, providing you with valuable technology and know-how for free.

In this fast-changing food industry, delivery-only brands are the profit superchargers for every business. Nowadays no-one dreams of operating without Deliveroo, that will be the same for delivery-only brands in a few years. They can take your business to new heights. What are you waiting for to join the revolution?