HOW TO FIND THE RIGHT FOOD FOR YOUR PUB

Finding the right food for your pub can revolutionise your offering and drive new revenue streams.

Pubs have long been a staple of community life - a place where friends gather to share a pint, some laughs and good conversation. However, in recent years, the role of pubs has evolved. More and more people are looking for a unique and diverse experience that includes great food. With this in mind, it's essential to optimize your food offering in your pub. Here are some key strategies to help you make the most of your pub's food offering:

Ditch the tired traditional pub food

In today's food landscape, customers are looking for something more adventurous and diverse. By offering a varied and exciting menu, you can attract new customers and keep regulars coming back for more. Consider adding street food to your menu to add a unique twist that pairs well with drinks.

Create an experience for your customers

It's not just about the food - it's about the presentation and the atmosphere you create. Partnering with a food brand can add authenticity and personality to your offering, and give your pub a fresh, exciting vibe. You can also make your dishes visually appealing by thinking about the plating and presentation.

Ensure your kitchen can handle the demand

While it's essential to have an exciting menu, it's equally important to ensure your kitchen can deliver the dishes consistently. Don't overcomplicate things, but focus on executing your menu items perfectly every time, especially during peak hours. Invest in proper training and equipment to ensure that your team can handle the volume.

Maximise all channels, including delivery

Once you have a great food offering, you want to make sure you're maximizing your sales potential. Delivery is a great way to reach more customers and increase your sales by 2-3 times. Consider partnering with delivery brands to streamline the process and make it easy for customers to order.

By focusing on your pub's food offering, you can create a transformative experience that attracts new customers, increases revenue, and creates a buzz in your community. Don't be afraid to be bold and adventurous - with the right strategies in place, your pub can become a destination for great food and drinks alike.

Looking for a new food offer for your pub?

We have a range of successful brand across multiple cuisines which we can license to your pub.

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Jack Anderson Author

COO

Jack has a wealth of experience in operating and scaling global brands. He led Yum! brands franchise, growing to 400 sites in UK and 150 openings per year in Europe. He also created BrewDog franchise proposition and grew to 100 global sites under contract in 12 months.

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